• 44, Shelton Street, Covent Garden, WC2H 9HZ


    Opening times:

    Saturday 5th March 11am - 6pm

    Sunday 6th March 12pm - 6pm

    Mother's day BOUTIQUE


    A collective of designers and makers, innovators and dreamers


    A little bit of background on TREAT


    A lifestyle concept store, based around the theme of Mother's Day. 


    Led by Escape the City, in partnership with We Are Pop Up. Escape the City is on a mission to help talented professionals escape unfulfilling jobs and forge exciting, unconventional career paths. TREAT showcases a collective of their ideas and products, all wrapped up in a unique concept store in the heart of Covent Garden.


    TREAT the Mothers in your life. And why not treat yourself too whilst you're at it?


    A curated selection of sellers, brought to you by TREAT


    Utterly original bouquets.

    Flowers fresh from the field to your door, as often as you like. Bloomon is an online flower service, supplying customers with fresh flowers as often as they like. Each delivery is a different & stylish bouquet. Flowers come straight from the field to the customer. We started in Amsterdam last year and have recently expanded into London. 

    Good Egg

    Unique gifts

    Selling unique gifts for family and friends, with all profits going to support children's charities. So be a good egg, get your loved ones a gift, and support some of the most vulnerable children in the UK.

    Mother Nature

    For Mothers, by Mother Nature

    A range of handcrafted skincare goodies for men and women, using the power of natural ingredients for a Springtime boost. To celebrate mums this Mother's Day, we have created some limited edition treats.

    Make Her Day

    Eliminate the generic

    On a mission to eliminate generic Mother's Day gifts. Come along, get creative, and customise a curated selection of products to produce a unique gift that that special person will love. Everyone welcomed at the pop-up over the weekend will also have the opportunity to contribute to our giant collaborative artwork celebrating inspirational women everywhere.

    Mum's the Bird

    Gifts she actually wants

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  • About the POP UP Challenge - Stats at a glance

    We Are Pop Up x Escape The City pop-up challenge

    48 hours

    To launch a revenue-generating business


    Starting budget


    Competing teams


    Crowd-pull factor


    Budding entrepreneurs competing

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    44 Shelton Street

    Covent Garden

    WC2H 9HZ